Market Fundamentals
COURSE DESCRIPTION
In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.
This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.
Topics include:
- What is marketing?
- Sales vs marketing
- The importance of managing your brand
- Advertising fundamentals
- How pricing works
- Positioning and differentiation
- Social Media Marketing
Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.
Comments
My name is Jean and my business is Jeanious Design.
I have taken several of the courses offered by CBDC and I feel they have helped me crack out of the shell I was in.
Nervous to approach people, nervous to put myself out there in the business world and succeed or fail.
Being in class with other fresh and seasoned business people and seeing that I was not alone in my quest for business knowledge, helped me a lot.
I still have along way to go but every day that goes by I become more confident with my learning and business approach.
I am looking forward to the new classes!
Jean Pearcey
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