Marketing on a Shoestring
Marketing on a Shoestring Budget
This is an informative workshop that addresses marketing initiatives that are budget sensitive. By understanding the basic marketing concepts such as the 4Ps of marketing, marketing segmentation and consumer behavior, it becomes possible to develop marketing initiatives that are cost effective and affordable alternatives to traditional advertising. Discussions are based on the type of businesses attending the workshop. The goal for this workshop is to provide attendees with marketing ideas they can implement.
Comments
"The course content has been very applicable to staff training requirements for our small business, and in combination with the scheduling flexibility and cost, I highly recommend Workplace Education training for employee skills development. Our staff was implementing the skills obtained from Workplace Education, on local and export projects, while participating in the course.
The instructors customize the course material not only from their own real-world experience, but also based upon the class composition. The instructors strive to incorporate the objectives of the individual participants towards the common benefits of the entire group."
Kent W. Simpson
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