Content Marketing
Learning Outcomes:
•Confirm the company’s position in the marketplace
•Identify the targeted user profile for various social media platforms
•Determine the right fit between the offering and social media platforms
•Identify content pillars
•Create lead magnets
•Identify the 5+ categories for social media content
•Craft content based on content pillars and categories
•Describe the structure of a posting
•Write captions and CTAs
•Choose images
•Develop a monthly social media calendar
•Identify the tech stack
•Plan for live video
•Set engagement goals
•Track and calculate engagement
•List the basics elements of Canva
•Create folders in Canva
•Build a brand board
•Navigate the Canva dashboard
•Creating social media posts in Canva
•Develop a strategy for naming, organizing, and storing social media content
•Create a site map for records management
•Develop SOPs for creating, uploading and storing content
Standard Topics:
•Strategic positioning in the marketplace – review
•Choosing the right social media platform
•Building a content marketing strategy
•Creating a social media planner
•Live video
•Measuring and analyzing engagement
•Canva basics
•Organizing social media content
Comments
I am thankful for CBDC NOBL’s contribution toward this because for me this project was a huge cost and there is no way our business could have afforded to have it done alone. The consultant work we had done helped reinforce the positive attributes of our company, which helps to keep us motivated. It also outlined several small goals for us to work on to achieve our ultimate goal which is to create greater visibility of our farm outlet and draw more customers to us.
Lorenda Ebbett
Ebbett’s Meadow Brook Farm Market
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