Business Skills 101
Learning Outcomes
• Strategic planning and positioning
• Marketing fundamentals
• Pricing
• Management Skills
• Project Management
Course Details and Concepts
Define your strategic position
Complete SWOT analysis
Identify your guiding principles
Define your positioning statement
Cultivate a safety culture throughout your business
Define key elements of a marketing strategy
Assess the competitive landscape
Define your product/service offerings
Develop & strengthen distribution channels
Assess your promotional strategy
Understand fundamental pricing terminology
Identify profitable pricing strategies
Assess your Cost of Goods Sold and profit margin
Define team building and characteristics of high functioning teams
Define fundamental HR practices
Principles of running an effective meeting
Prioritizing, delegating and effective time management
Define the project planning cycle
Develop work breakdown schedule
Comments
I attended the 10 week Labour and Advanced Education Microsoft Office Rock Star course with Matthew Guy in the fall of 2017. Matthew’s passion and enthusiasm was contagious and the breadth and depth of his understanding of the Microsoft suite of products was astounding! I went into the course with quite a bit of knowledge and experience to begin with; but with Matthew’s instruction (as well as the support of a very engaged group of students – we had a blast together!), I was able to bring my skills up to advanced levels. I really did feel like a Rock Star after 40 hours with Matthew. It was time well-spent and an excellent investment in my future. (Tammy Richard, Truro, NS)
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