Business Marketing Skills
Enabling Nova Scotia Businesses to Market Themselves Successfully
This 10 week, 40 hour customized Workplace Education program will help develop your skills to create a comprehensive marketing strategy for your business.
These fun & interactive sessions will include:
Market analysis – including customer, company, and competitor analyses
Strategic positioning of yourself in the marketplace
Product management and pricing
Leveraging your unique advantages
Segmenting, positioning, and targeting
Marketing non-manufactured or service-based products
Budgeting for success
Outlets for advertising – traditional and online strategies
Comments
I am thankful for CBDC NOBL’s contribution toward this because for me this project was a huge cost and there is no way our business could have afforded to have it done alone. The consultant work we had done helped reinforce the positive attributes of our company, which helps to keep us motivated. It also outlined several small goals for us to work on to achieve our ultimate goal which is to create greater visibility of our farm outlet and draw more customers to us.
Lorenda Ebbett
Ebbett’s Meadow Brook Farm Market
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